Check out NJ's Fall and Winter Vaccination Promotion Line
no experience or understanding of vaccines or public health? no worries, we've got you covered!
Having trouble convincing people that they need to get MORE shots? New Jersey’s Public Health Communications Collaborative has a convenient new messaging line for public health officials and medical practitioners.
The Public Health Communications Collaborative has created a new resource to help you communicate timely, effective, and consistent information about flu, COVID-19, and RSV vaccines and immunizations. Use this toolkit to support community members in making decisions about what vaccines they’ll get to stay safe and healthy this fall and winter.
Download all files: Unbranded shareable graphics (English + Spanish versions)
And to accommodate equity and inclusion goals, PHCC has created Strategies for Developing Culturally Driven Public Health Communications.
Culturally driven communication is focused on inclusion. Unlike a “one-size-fits-all” approach, culturally driven communication prioritizes the preferences and perspectives of your target audience as you design messaging, visuals, and outreach. (emphasis mine)
Recognizing and incorporating the diversity of people’s cultures, values, and beliefs allows you to more effectively communicate with multicultural audiences. Culturally driven communication emphasizes positive and authentic representation of multicultural audiences to ensure each priority population feels represented within and can relate to your messaging.
Tailored messages so that EVERYONE can embrace one-size-fits-all injections, regardless of the various health impacts. Because target audiences matter.
The Public Health Communications Collaborative site also provides scripted answers to tough questions like “Why should people trust public health officials when guidance has been unclear or changing?” and talking points about new variants.
And finally, PHCC alerts public health officials to “misinformation” so they don’t have to research and discern for themselves.
They even provide a Misinformation Management Field Guide, which teaches people how to listen, understand and engage.
With the abundance of user-friendly resources provided by PHCC, anyone can combat vaccine hesitancy and promote vaccines without any previous experience or understanding.
Compliance isn’t cheap
But let’s face it - these vaccines don’t sell themselves.
We rely on public health authorities and the medical establishment to keep the public fearful enough to submit to a growing vaccination schedule.
This takes time. And money.
That’s why Public Health Associations’ Collaborative Effort (PHACE) wants to pass S2413 and A4115 , which would appropriate $10 million for Public Health Priority Funding. According to PHACE:
New Jersey’s public health system needs the reinstatement of prioritized funding and local health departments are requisition $10,000,000 to revitalize their infrastructure…
Restoration of public health funding would restore and enhance essential services including, but not limited to:
Infectious disease investigation, outbreak containment and emergency response
Control of chronic illnesses and promotion of health education
Advancing economics of communities through regional, place-based initiatives
Improving health equality
According to PHACE “The Covid-19 pandemic exposed a Public Health ‘hollowed out’ by lack of funding and neglect.”
Apparently, New Jersey has been doing public health all wrong.
Over the last year, the Department of Health with infused with $116.5 million in investments to strengthen public health infrastructure and $80.5 million to strengthen health work force, build foundational capabilities, and modernize data infrastructure.
But PHACE says, “we must discontinue stop-gap emergency grant-based funding and provide stable and predictable annual funding… temporary grant funding does not meet the community’s needs.”
According to PHACE, this unpredictable, grant-based funding is a problem and should replaced with more a stable annual allocation $10,000,000.
The PHACE of Public Health
The Public Health Associations’ Collaborative Effort is comprised of six NJ public health organizations:
NJ Association of City and County Health Officials (NJACCHO)
NJ Association of Public Health Nursing Administrators (NJAPHNA)
NJ Environmental Health Association (NJEHA)
NJ Local Boards of Health (NJLBHA)
NJ Public Health Association (NJPHA)
These organizations work together to create a consensus in New Jersey.
PHACE’s mission is “to provide a forum wherein all public health disciplines are equally represented, via the leadership of the recognized New Jersey public health associations, to foster a single voice and face for the advancement of public health in New Jersey.”
And that “single voice” sounds exactly like the CDC.
Fortunately, with the help of behavioral science (and apparently $10,000,000/year) that single voice can be translated into endlessly diverse messages that, with any luck, will convince everyone to roll up their sleeves.
“They even provide a Misinformation Management Field Guide, which teaches people how to listen, understand and engage.”
Based on what we’ve seen over the past three years (and long before as well), maybe they should engage a little more with the public they hope to reach and educate. They just might learn a thing or two themselves.
Could you tell me the adjuvant in this years flu shot and the covid shot please?